The fourth generation of Ireland’s biggest bookmaker to show delegates how to stand out from the crowd

iGaming Business are happy to announce that Paddy Power, Communications Director at Paddy Power Plc and great-grandson of the founder of the company, will be speaking at their Sport & iGaming conference  due to be held in London on the 23rd of November. Paddy Power Plc are renowned for their unconventional sponsorship and marketing tactics, which follows their business mantra of being ‘different from the pack’ and making betting with Paddy Power ‘an entertaining, fun and fair experience that means more than simply winning or losing money’.

“We are thrilled that Paddy power has agreed to speak at our conference” stated Alex Pratt, Head of iGaming Business & SportBusiness. “He will be able to give delegates a unique perspective on the topic of sport sponsorship and the online gambling industry. This is a fantastic opportunity to get under the skin of one of the most innovative gaming brands currently in the market.”

Whilst Paddy Power Plc is traditionally known as bricks and mortar bookmakers, it comes as no surprise that approximately 75% of the company’s profits are now generated online. Equally, due to its tactical sponsorship spending and acquisitions (Paddy power acquired Sportsbet.com.au in late 2010), some two thirds of its profits are now generated from outside of Ireland.

These accomplishments have not come easily and Paddy Power will be speaking to delegates at the Sport & iGaming conference on the success and pitfalls of many of the company’s sport sponsorship investments. His session ‘Standing Out from the Crowd’ will give an overall overview of how the Irish plc continues to dominate the market and which strategies have proved the most successful. An ideal topic for a conference which prides itself on providing a detailed look at all aspects of sport and iGaming – from the sponsorship and marketing opportunities, to the evolution of offline to online betting, the legal details, risk and reputation protection, the sponsorship success stories, the data behind the campaigns and the future of this industry.

More information on the conference topics, schedule, speakers and sponsors can be found on www.SportandiGaming.com.