Ben Carter is Betfair’s Global Head of Online Acquisition tasked with managing its paid and none paid-for online marketing channels globally ensuring Betfair meets its acquisition targets and continues to stay ahead of the digital curve spanning social to mobile. As the commercial lead for Mobile, Ben has been responsible for creating the World’s Biggest Betting Community’s mobile marketing strategy building awareness of its core mobile products globally and more than doubling mobile revenue and mobile actives for the business.
Prior to joining Betfair, Ben ran his own digital consultancy, Evolv Digital, which created and executed online marketing initiatives for major blue-chip companies including Sky, npower and AOL and was also Head of Online Marketing at Setanta Sports where he devised the fledgling sports broadcaster’s digital strategy. Ben also co-wrote the Dummies Guide to Digital Marketng; part of the eponymous Dummies Guide franchise.