Honor is a Director at Sports Bureau - a company which specialises in Sponsorship and Athlete Management. She started her career in 1995 with governing bodies working at the Lawn Tennis Association and in the British Olympic Association’s press and sponsorship teams for the Atlanta Games.
 
In 2001, Honor joined the successful .com start up, Betfair where she managed their sponsorship and advertising portfolios including the first gambling company shirt sponsorship with Fulham Football Club. Honor has since been an integral part of growing global brands through sports sponsorship having worked with Mansion.com (Tottenham Hotspur), Sportingbet (Wolverhampton Wanderers), FxPro (Fulham and Aston Villa and World Rally Championship). She has more recently advised Genting Casinos on their Aston Villa principal sponsorship. Honor has also worked with Castrol (FIFA World Cup 2010™), PokerStars (European Poker Tour, FLi, Tottenham Hotspur and Aston Martin Racing). In May 2011, Honor launched Glenn Hoddle’s Football40 ‘London Legends Cup’ event.
 
Honor’s wealth of event and sponsorship experience spans to all areas - including kit and stadia branding, PR, hospitality, online and offline creative and advertising, CRM, social media, promotions, at-event marketing and merchandise, affiliate marketing – through to research and feedback. She has a fantastic understanding of brands’ strategies, club and rights holder structures and the business development within sport having devised some of the most creative partnership agreements to the benefit of all parties.